Journal

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The Best Winter Beanie

There is no single best winter beanie. That's not a hedge. It's the most useful thing we can tell you after more than two decades of making nothing but headwear. The beanie that belongs on...
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System Reset

This season, we went deep. Fewer categories, sharper reasons, better materials, less noise. System Reset moves heritage forward. Rich textures, vibrant hues, artwork that holds playful and sophisticated in the same hand. Beanies, balaclavas, caps,...
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The Travel Hat Solution

You pack the hat last. Wedge it into whatever space is left. Pull it out three days later looking like something you found on the side of the road. Or you wear it on the...
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The Best Hat for Long Hair

If you have long hair, you already know the problem. It's not finding a hat you like. It's finding one that actually works with how your hair sits. Snapbacks dig in. Plastic closures pull at...
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The Best Hat for Hiking

A great hiking hat does one of a few things well: keeps the sun off, keeps your head cool, or disappears into your pack when you don't need it. The best ones do more than...
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What UPF Actually Means

You've seen UPF on hat tags and product pages. Maybe you've wondered what it actually means - or whether it means anything at all. It means something. And if you spend real time outside, it's...
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How to Wash a Hat Without Ruining It

Most hat washing guides miss the one thing that matters most: brim construction. Here's how to wash any hat without ruining the shape, from a headwear-only brand that's been obsessing over this stuff for 25...
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How to Choose a Running Hat

We've been making headwear for 25 years. Not jackets. Not shoes. Not backpacks. Just headwear. Every season, every material innovation, every fit adjustment we've ever made has been about one thing: what goes on your...

Girls Gone Metal: How Lilith Ellis is Building Something Real at Mt. Spokane

On February 21st, over 20 women gathered at the top of the Mt. Spokane terrain park for the second annual Girls Gone Metal, a grassroots rail jam and community ride session dreamed up by local...