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Coal set out in 2002 to redefine what a headwear brand could be. With a vision for a line of high-quality, beautifully functional headwear intended for—and inspired by—our friends and families, we blazed trail through an industry that dismissed headwear as an afterthought accessory. What started as a humble side hustle drawing from deep roots in art, skate, and snowboard culture, has evolved into a respected lifestyle brand with global reach.

Since the beginning, we’ve remained true to that original vision while discovering exciting new sources of design inspiration, evolving our product offering, and growing our Coal tribe. We’re proud that original Coal styles have had an outsized influence on headwear trends in outdoor fashion. All these years later, we’re still doing what we love, continuing to introduce design, materials, and craftsmanship innovations to excite an ever-growing community of loyal fans. From the beginning, the Coal tradition has always been about evolution. We’re honored to keep carrying the torch and forging connections with adventurers around the globe.


Coal Headwear and Lost Lands, classic Seattle brands focused on high quality, collaborated on a Made in America capsule collection. This small batch collection is inspired by spring road trips down the PNW coast. Designed with a nod to nautical influence and old school pennants, where heritage athletic meets vintage coastal vibe.

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Dirt roads, rodeo grounds, gritty saloons, and weathered cowboys are chapters in the story that is the American West. Coal Headwear and Arcade used these as inspiration for a collaboration that pays homage to the west.

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We are partnering with Protect Our Winters to release a new beanie that consumes 76% less energy, 85% less water, and 76% less waste than a typical acrylic beanie, just in time for the holiday ski season. A portion of the proceeds will support Protect Our Winter’s advocacy around climate change.

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