COALxPOW

We are partnering with Protect Our Winters to release a new beanie that consumes 76% less energy, 85% less water, and 76% less waste than a typical acrylic beanie, just in time for the holiday ski season. A portion of the proceeds will support Protect Our Winter’s advocacy around climate change.

POW has set the gold standard in converting legions of passionate outdoors people and brands into a global coalition of vocal climate advocates. Through this partnership, we hope to reach a wide audience with the good news of Polylana® as a smart alternative to 100% acrylic.

Coal will be one of the first US-based brands to introduce the new Polylana yarn to the outdoor industry. Polylana is made from virgin and recycled polyester and has similar characteristics to acrylic or wool fiber. Using this material saves 5 liters of water per beanie, when compared with acrylic. The production of this fiber also releases 19% less CO2 than traditional polyester materials. The material is ACH Compliant, and Formaldehyde free.

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